Inchcape iPhone website
Reading time approx. 1 minute 7 seconds.asteriks were briefed by the Inchcape Group to build an iPhone specific website using all the existing information that can be found on their existing website and three months after the initial brief the website is now live.
Using the unique capabilities of the Safari browser on the iPhone, Martin and his development team have built a website that has incredible functionality allowing for you to find more information about the actual car that you have chosen from the very finite search criteria by just rotating the handset through 90 degrees, this forces the browser to refresh and you will get more information and images from a left rotation, a right rotation gives you a car specific contact form with this sending an email to the dealer who hold the vehicle.
Included in the "How it Works" magazine in January 2010 it has a fantastic bounce rate for a website at only 15.8%, last months unique views to the site topped 1000 visitors and the website is constantly updated taking a feed from the Inchcape dealerships allowing the cars that are sold to be removed from the database and any new cars taken on added for the end user to view.
